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Rosie's mother told the ABC her daughter was "quite shocked" to learn how intimate details of her life and her future hopes were being sold online for a profit."I feel like it's more than one website that this information has come from," she said.The company that sold the information obtained it from dating apps and websites, but would not respond to questions about exactly how it got the data.There is actually an art to writing a good profile that generates the right kind of click.It's similar to how a good resume gets you noticed so you get an interview.The US Federal Trade Commission found that one data broker alone had 3,000 pieces of data on nearly every person in the United States.It is difficult to know exactly how many companies are selling and trading data in this way, but credible estimates put the number of data brokers in the United States alone at between 2,500 and 4,000 companies.

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Here are some more examples: You'll notice that good banner headlines are positive, interesting, and humorous. Donna Frank of Nashua, New Hampshire, attracted now-husband Eric's attention with her headline, "Modern-Day Elaine Seeking Her Seinfeld." On the other hand, banner headlines that spook guys are heavy and hostile. Some sites require you to disclose height, weight, and age right up front.Every word counts in your opener, including your user name. Your dating "handle" should be anonymous yet descriptive. You might want to zero in on an activity or interest, like I did with my online ID, Golf Nut.One study of perceptions in cyberspace demonstrated that selective nicknames or handles influence the impressions others develop of the person using them. Or consider Happy Hiker, Nautical Gal, Outdoor Lover, Walking Woman, Line Dancer, History Buff, Birder Chick, Bridge Belle, or Hookedon Books.University of Maryland law professor Frank Pasquale said brokers would use data to classify people into certain categories that could be discriminatory.

He gave the example of grouping consumers as "elderly and gullible" and then selling their information to gambling marketers."People have no idea, nobody has any idea of the vulnerabilities it entails," Professor Pasquale said.Don't make these mistakes: It's less than 100 words -- sometimes as few as 25 -- but this descriptive paragraph needs to convey the experience of you. If you've been fudging for a while and can get away with shaving a few pounds or years, you might be okay.