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06-Nov-2019 02:24
Most free dating websites depend on advertising revenue, using tools such as Google Ad Sense and affiliate marketing.Since advertising revenues are modest compared to membership fees, this model requires a large number of page views to achieve profitability.
It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.
However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.