Are consumer tastes consolidating or fragmenting to global brands


26-Nov-2019 14:38

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A couple of years ago they were viewed as an amusing fad by many people outside of Asia, but now practically every app offers stickers and makes money from doing so.

Line has made stickers meaningful and communicative for many of its users, and sales of sticker packs — which typically cost -3 dollars for a set for a dozen or two dozen — represent around one-quarter of its total revenue.

billion in sales for the first time in 2015, more 40 percent of which came from in-app purchases within its social games.For instance, they can elaborate on: About the experts Paul Leinwand ([email protected]) is a Partner in Booz & Company's global consumer, media, and retail practice.